Purpose Led Performance

Building a brand that is powered by purpose

Scope

Identity, change and strategy Direction planning / Purpose / Values / Internal Communications / Hearts and Minds / Stories
Building people capability Develop Leaders / Design structures / Align plans / Develop teams / Coach to perform / Events
Growth and winning work Clarity and direction / Sustaining ambition / Collaboration / Brand idea / Brand communications

Sector

Service sector

Background
Purpose Led Performance is an organisation that exists so that its clients can achieve their aspirations, supporting them to achieve growth and high performance. It focuses on scaling-up, leadership development, building an engaged workforce and making a positive impact and helps its clients build strong foundations on which to grow -purpose, ambition, culture and talent. 

Brief
Our challenge was to create and identity for an organisation that exists so that its clients can achieve their aspirations, supporting them to achieve growth and high performance.

Solution
Our identity and its application across print and digital media allows them to focus their core messages on scaling-up, leadership development, building an engaged workforce and making a positive impact, helping its clients build strong foundations on which to grow - purpose, ambition, culture and talent.