Six Liqueurs

Developing and delivering a liqueur brand to disrupt the existing market.

Scope
Identity, change and strategy Direction planning / Brand identity 

Sector
Food and Beverage

Background
Over recent years the spirits sector has seen huge amounts or growth, particularly in the areas of rum and gin. It became evident that there is an opportunity to enter the market with a focus on high quality natural liqueurs.

Brief
As a new entrant to the market Six were starting with a blank sheet of paper. We were asked to help across the spectrum of comms from setting the strategic objectives through to tactical delivery of materials, this included for example, the website, labelling and packaging.

Solution
We worked with the Six Liqueurs team to define, create and implement the identity and proposition across print, packaging and digital applications.