Public Leaders

Using the power of trust to create a brand identity

Scope

Identity, change and strategy Direction planning / Purpose / Values / Brand identity / Internal Communications / Hearts and Minds / Stories

Sector

Service sector

Background
Public Leaders is an organisation that focuses on providing trusted and proven interim executive leaders for the public and third sectors. This type of work demands that trust and credibility is built quickly through establishing strong, values-led relationships.

Brief
Our challenge was to create and identity for the company, that reflected this sense of relationship building through dialogue and understanding.

Solution
Our identity is simple in its idea and execution. Everything happens within the safe space created by a conversation based on trust.