Howkins & Harrison

A brand passionate about property

Scope

Identity, change and strategy Direction planning / Internal Communications / Stories
Growth and winning work Clarity and direction / Innovation / Brand idea / Brand communications 

Sector

Architecture and Property

Background
A rapidly changing and competitive marketplace using new technologies created a need to package over 125 years of business in a diverse, contemporary, flexible and enganging identity scheme.  

Brief
Howkins & Harrison had seen a huge growth in their business and were seeing stress points in their existing identity. Tradtional methods of communication were needing to work alongside new digital channels.

The Howkins & Harrison identity development had to feel modern without losing over 125 years of heritage. The logotype and its application needed to align with customers in a range of sectors.

Solution
We created a strong, assured and contemporary mark which could be applied across all media. The logotype was supported by a diverse visual language which allows for the tone-of-voice of the comms materials to be tailored to support the business units their activity and effectively communicate with their customers.