Grange Gardens

Creating a brand to echo its surroundings

Scope

Identity, change and strategy Brand communications

Sector

Architecture and Property

Background
Selling an exclusive development of 10 homes in an area of large residential development required a flexible identity applied to print and digital media in a extremely competitive market.

Brief
Grange Gardens is located in Cawston the outkirts of Rugby in Warwickshire. The area is seeing huge levels of residential development with small developers being present alongside major players in the industry. For the small developer this creates a huge chalenge in competing against the enormous marketing spend of the national housebuilders.

Solution
The solution was a unique mark based around a garden maze. The logotype worked equally well at small and large sizes, it was designed with the intention of being easily applied across a range of media and materials.