Vino Direct

Creating an inspirational brand - down to the last drop

Scope

Identity, change and strategy Direction planning / Purpose / Values / Brand identity / Internal Communications /

Sector

Online retail

Background and Brief
The Vino Direct journey began with a love of wine and a global medical emergency that turned the world upside down. Already an established wine merchant operating across England’s South West, the unfolding pandemic meant our clients needed to pivot quickly and establish new routes to market.

Solution
We worked with the team to create the brand strategy, customer analysis and identity roll-out across print and digital media, including a full commerce website.