Colas

Story telling to meets customer and stakeholder needs

Scope

Growth and winning work Clarity and direction / Sustaining ambition / People and processes / Collaboration / Innovation / Brand idea / Brand communications 

Sector

Highways and Major Civils

Background
Sheffield City Council’s Vision of being a modern vibrant city where people choose to live, invest and work could only be realised if the City’s highway network and street scene were improved to a standard suited to a modern European city. The proposed Highway Maintenance PFI Project would play a huge role to play in achieving the Council’s Policy Priorities and Vision.

Brief
An absence of investment in the highway network and street scene lead to the instigation of a PFI initiative, to assist the City in the achievement of the Council’s Vision and Policy Priorities. The Project’s direct benefits would be improvements to all of the highway assets, including smoother carriageways and footways, lighting to meet modern standards, and a more planned approach to maintenance. 

Solution
All bidders had the capabilities to deliver the tangible infrastructure and construction works, so our bid focused on the DFT’s ‘New Approach to Appraisal’, addressing five criteria - Environment, Economy, Safety, Accessibility and Integration. We brought this to life throughout the bid submission, using location-based photography to reinforce the sense of place and community narrative.